When people click on a link to your website, you want them to be around. Let them read your content, see your offers, and then finally take the next step to answer your calls. But most people bounce off the site.
Bounce means they leave quickly even if they visit. You can check your website’s bounce rate on Google Analytics. So, how can you reduce your bounce rates?
Increase speed
When you can increase the loading speed of your website, you will automatically have fewer bounce visitors. People are impatient and do not like to wait around for anything to load.
Do not burn retinas of reader
Some colors, like blue and gold, do not translate well into online reading. Additionally, you need to keep your paragraphs separate rather than for print. It is a good idea to separate your text into more paragraphs for online reading.
Improve your SEO
Search engine optimization is important for your website. If you bounce too much, you are using the wrong type of content to attract your ideal audience. Or, worse, your content is boring. Improve content and SEO and you will have less bounce.
Study your target audience well
Another factor in bounce rates is not having a proper understanding of your target audience. If your advertising, blog posts and content marketing (and any marketing related to that) are not well-targeted to your audience, you need to improve your goal.
Create natural navigation
The best navigation is not very recognizable but naturally leads your visitors to where they want to go. Don’t be smart with link and button names. Instead, be direct about where the link is going to send your visitor and use less navigation on the first page. Having fewer options avoids confusion.
Find out the reason for your website
If you do not know the purpose of your website then no one else will know. Make sure you map the website before building it so that you know and your visitors know that the website is clear about its message.
Bounce traffic has a variety of reasons you need to investigate. You can use Google Analytics and Google Webmaster tools to help you find ways to reduce your bounce rate. But, the most important thing is to make sure that your website speaks to your target audience so that you attract the right people in the first place.
Provide live chat assistance
While the improved product search and comprehensive support section addresses many customer queries, having a 24-hour live chat feature is also a big incentive. Visitors may be trapped in places you do not consider or may have questions you never thought existed.
Stop using popups
Good old controversy over whether or not you should use popups on your website. In 2013, 70% of people considered absurd pops to be annoying. Pop-ups on some sites have also been proven to drastically increase conversions and signups to your lists. Neil Patel has seen a 46% increase in signups by using popup on his site. So what should you do? Keep in mind that popups will increase your bounce rate if it bothers people. So use them carefully.
Mobile Site (Responsiveness)
First confirm that your website works flawlessly on mobile devices! As you can see from this example we sometimes make mistakes, a user recently tweeted to report an issue on his mobile device. Our social sharing plugin is overflowing with content on our blog, which is not an ideal reading situation. We resolved this immediately to break our media query at a slightly different resolution. Naturally, the small mistake below makes it almost impossible to read the content. Do not ignore things like this as they strongly contribute to your bounce rate.
Fresh content – Keep up to date (Content is the King)
Keeping things fresh is crucial when lowering your bounce rate as no one wants to read a 5 year old article. We live in a modern age and people want to see the latest information, so keep it up to date! Don’t even forget about SEO as Google considers content freshness as a ranking factor. Here is an example of your “latest score” and how it deteriorates over time. The start date is often when Google first learns about the document, such as when Google bot first indexed the document or found a link to it.
